As principal of New Century Enterprises, Debra Cash has developed and designed user-centered research strategies that help companies understand how people work and live.
She has watched people repair the space shuttle, sell used cars, and handle insurance claims. She’s interviewed scientists identifying the victims of terror, lawyers playing out a carefully staged legal strategy, and a suburban grandmother who quilts memories into her Christmas presents.
For each design engagement, she brings a researcher’s flexible tools: open-ended questions and metaphors, foam core and sticky notes, video cameras and flipcharts.
In the last twenty years her projects have included working with clients at:
and other organizations in the U.S., U.K. and Europe.
Debra Cash earned her Masters in Design Studies degree from the Harvard Graduate School of Design where she was the recipient of the national research fellowship from the International Development Research Council (IDRC).